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The visual attracts many people and draws attention to fulfill the desired action. A virtual store or also known as e-commerce, product photographs are essential to attract the attention of your customers and provide a better description of the product.
For this reason, we recommend these tips for taking product photographs for your virtual store.
Tips for taking product photos:
Taking professional photographs seems impossible, but if we want to have a good online store with images of your quality products, it is important to have the best tools.
Have a semi-professional camera for your product photos
As the first element to take your business product photos, you need a semi-professional camera that will allow you to take thousands of quality photos.
If you do not have equipment like this, you can use a smartphone from the latest editions that will give you optimal results.
Remember that to create wonderful photographs, you must take into account the following aspects:
- Design.
- The exhibition
- The lighting
- Composition
Have a tripod as a support for the camera
Images that are blurry or poorly framed are factors for users to leave the website. Therefore, you must have a tripod to support the camera, so that you can take pictures of products with stability.
If you don’t have a professional tripod, you can find a good quality one at an affordable price.
White sheets to bounce light
Professional photographers use foam boards to bounce light. However, if we want to have the same results, we can use white sheets or white cardboard.
This will allow the light to bounce and the image will not be too bright. Also, you can use black sheets to create dark edges on products.
Have a table to provide stability
Another fundamental element that you will need is to have a table to provide stability. Remember that this must be fixed and not moved, so you will prevent the product from falling or tilting.
In addition, the table will be a point of reference to play with framing, angles, and compositions.
Bright room
Finally, you must be in a bright room so that light can enter through the window.
Remember that natural light will give a better appearance to product photography and will be able to tone down the shadows, giving good results.
How to take quality product photos?
Now that you know the fundamental elements of taking product photos, it is important to know how we will take quality photos.
So here we recommend tips to have the best images for your virtual store.
Brighten products to take good pictures
If you want to reflect exclusivity and elegance in your products, giving a touch of shine will help you fulfill this purpose.
Remember that to take good images you can make use of a DIY diffusion panel, which can be easily made with a large flat white cardboard, tracing paper, and a stapler.
Have candid images
You shouldn’t feel pressured to take a great photo, as the most attractive images are the ones that reflect a more relaxed attitude. If you want to show your product in real life, you can take pictures on the streets.
With this, the aim is not to focus on a particular object, but to complement the product with other products to give it a touch of life.
Have perfect lighting with backlight techniques
Sometimes it is a little difficult to focus on products that are made of reflective materials such as metal, silver, or glass.
Because of that, there are some backlighting techniques, which manage to use the translucency of the product effectively.
Play with artificial and natural light
Take advantage of each attribute of the products to play with natural and artificial light. When taking pictures of bags, clothes, or suitcases, the products must be accompanied by models.
On the other hand, if accessories such as bracelets, rings, or watches are photographed, it is better to focus directly on them to highlight the details, since these are small.
Artificial light allows to expose details of a small product. If you are looking to charm the customer, you must use this type of lighting.
Use a photo editor for better results
After having your images, one more tip is to use a photo editor that will allow you to have better results. Remember that the image should not be altered or manipulated excessively since it will take away the personality and the message that you want to convey.
To have good images, you must take into account the following aspects:
- Brightness adjustment
- Shades
- Saturation
- Contrast
- Filters
In addition, some photo editing tools are used by professionals or people who are interested in this art.
If you want to improve your virtual store, take these tips into account to have quality product photographs, so you can inspire trust and credibility in your users.
Contact us at Digital Specialist, we have the best e-commerce strategies for your business.
